A unique experience
Every year in June there is Pellegrinaggio a piedi Macerata – Loreto, an important religious event that attracts thousands of people. At its 45th edition, the pilgrimage starts in the early evening hours, after Mass at 8.30 pm, from Macerata stadium. Pilgrims walk in the night for 28 kilometers in the hills of the Marches to reach their destination by 6 am, e.g. the Sanctuary of Loreto with the Holy House of Nazareth. After having done some market research and having seen our website, the Organizing Committee got in touch with us in 2016. Our client was looking for a packaging, which could contain the pilgrims’ kit consisting in a cap, a guide book with liturgies and chants, and the rosary to tell during the walk.
Pilgrims’ kit
According to the important spiritual message and the high number of participants, it was fundamental to use a high-quality bag for giving it to pilgrims as a gift. In this way, participants can remember and relive this unique experience and they can also reuse the bag during the pilgrimage without throwing it away. The client has already found the packaging type to be interested in: the bag must be resistant and produced with slider and transparent material in order to see the products inside. After having identified together the ideal size for containing all items, we have immediately started to make a prototype by handcraft for testing the correct dimension.
Constant growth
We have made some changes according to client’s request over the years. For example, in 2022 we reviewed and increased bag’s size in order to put also the candle inside the bag. In addition, we suggested to change the graphic design for 2023 edition: we added and printed a QR code on the bag because of packaging European regulation, e.g. all packaging types must be labelled with material information for a correct disposal or recycling.
Learn more: Enviromental label: guidelines on new regulation