Case Study – Première President Luxury Hotel

Case Study, Materials, Packaging

The entrepreneurship of hotel sector

A new trend is emerging in hotel sector: clients experience is now the real expected added value to their stay. This policy matches perfectly with our company policy and from many years it has been an integral part of the strategy, which many clients has decided to adopt by involving us at all levels.

Focusing on clients

That is what President is doing! As prestigious five-stars-hotel in Abano Terme, it has carefully worked on tourism planning and it has consequently recommended its guests a variety of exclusive and customized services with the aim of letting them enjoy an unforgettable experience. Thanks to the therapeutic characteristics of Terme Euganee water, the hotel offers curative and regenerating treatments. In addition, hotel team has decided to develop a cosmetic curative line in order to keep alive the clients’ memory on their hotel experiences.

The memory of an unforgettable experience

President has asked us to develop a sewed shopping bag in black cotton that it would have been used for the products sold in the hotel and particularly in the spa. Giving value to the gold brand was essential. For this reason, we have thought to print it on a black background that could let consumers focus on the exclusive and elegant image of a luxury hotel. We have firstly produced a plain sample and then we have produced a printed sample in order to calibrate the characters’ rendering in gold. After having seen the samples, the client has ordered the bags and President has also asked us to develop another project of paper shopping bags with the same logo. This time a towel would have been put inside the bag as gadget during guests’ stay. It wasn’t necessary to proceed with sampling because our client was completely satisfied by our work and these new paper shopping bags were immediately ordered.