Founded in Spain, BASMAR has become a benchmark in women’s swimwear, renowned for its long-standing tradition of quality, elegance, and innovation. The brand stands out for its meticulous attention to design, fit, and the use of premium materials — all while staying attuned to fashion trends and sustainability.
BASMAR designs and manufactures all its collections in-house, ensuring full control over each stage of the process — from concept to final packaging. Distributed internationally, its collections are tailored for dynamic, confident women who appreciate detail and sophistication.
When packaging speaks brand’s language
Our collaboration with BASMAR was born from a shared ambition: to elevate every garment not only through design, but also through its presentation. Together, we embraced a clear challenge — to create packaging that reflects the brand’s elegance and premium positioning, without compromising on functionality or sustainability.
The brief was precise: practical, lightweight, and reusable packaging, ideal for keeping swimwear protected and stylish — whether in a suitcase, at the beach, or in the wardrobe.
We developed a custom-made pouch with a slider, crafted from durable material and printed with brand-aligned graphics: minimalist, refined, and instantly recognisable.
The project we developed with BASMAR shows how packaging can become a real communication tool: not only does it protect and present the product, but it also conveys the brand’s values and it strengthens its identity.
We are proud to contribute to a coherent and memorable experience for those who choose BASMAR, from beach to sea – and back!
