"...Last step in brand strategy is branding company's identity in marketplace where image is all about appearance of packaging. It's important to realize that packaging always either has a negative or positive influence on purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to packaging is when going to launch a new brand. ...Packaging is judged and represented by business cards and stationery, web site, answering system, presentation of finished products."
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