MASCARA PLUS
Mascara Plus is an Italian cosmetic company founded in 2002 by David Chant which has specialized initially in the exclusive production of mascara. The company capability for combining products’ innovative formulations with the use of fiber brushes has guaranteed an excellent positioning in the competitive cosmetic industry.
The old bond with Legoplast
The old bond with Legoplast
Mascara Plus has been always satisfied by the high standard of our packaging and our suggestions have been constantly aligned with customization needs for different products’ types.
Thanks to the success of its activity, the company has decided to emphasize its Plus enriching its offer with other cosmetic products. The new entrepreneurial management has implied the need of a change in brand identity by developing the new trademark M:Plus. The choice of renewing its visual identity has regarded both production lines and products’ packaging.
In particular, the company has always opted for bags with cursor or button. However, from June 2020 it was decided to change completely packaging type: the suggestion of a white satin bag with drawstring printed with the logo M:Plus was approved. After having realized a sample without printing in order to test the needed sizes, last details were checked: a black satin string and printing in two colours. Once all packaging characteristics were fixed, M:Plus ordered the bags.
The new packaging
A giugno 2021, prima di fare un riassortimento del sacchetto scelto l’anno precedente, M:Plus ha deciso di cambiare colore del tessuto, optando per un raso rosa, e di modificare anche la stampa. Al logo dell’azienda, è stata aggiunta anche una serie di disegni di cosmetici su tutta la superficie del sacchetto.
Grazie al legame che ci lega da anni, M:Plus ha scelto di fidarsi completamente della nostra capacità realizzativa, inviando l’ordine senza procedere con la richiesta di un campione di prova. La creazione di un packaging accattivante che unisca qualità ed estetica è estremamente importante per Legoplast, specie quando ci troviamo a operare in un settore così esclusivo come quello cosmetico.
Incontrare le esigenze dei clienti è la nostra soddisfazione più grande perché ci stimola a realizzare prodotti di massima qualità ed estro creativo.