Finisseur: the identity creates the brand
Finisseur is a young Spanish brand which has spread on the European market in the sportwear sector with a line of jackets, undershirts, tights and tracksuits for cyclists. This line has been developed and studied to guarantee high levels of comfort and wearability using high-performance technical fabrics.
The company was searching for an eco-friendly packaging that could give value to its new products. The aim consisted in satisfying the requests of clients, who make outdoor activities for most of the year, with new technological solutions at the forefront in sustainability.
We have joined the project also this time with great enthusiasm because we had the opportunity to use our creativity for developing a green packaging: for years we have dedicated ourselves to this fast developing field with high potential. Thanks to our experience in searching new technologies and materials, from 100% recyclable plastics to solutions with low environmental impact, we had already in mind many different solutions that could meet directly the client needs. We have designed and developed together a compostable bag with double-sided tape band and the result was immediately successful.
“We are really satisfied with the final result of this packaging,” the company declares. “From the first step in designing the bag until today with our product placed on the market, our satisfaction never changed. Legoplast team has followed us step by step in this project from the beginning and after having listened our concerns to offer a sustainable packaging, they understood who we really are and suggested us a very interesting solution that could meet Finisseur personality and needs.”
The market response
In last years, the awareness to act in a responsible way for the environment has increased exponentially; Finisseur, whose brand was born and designed from athletes for other athletes, could not hesitate towards the common belief that everyone must contribute to preserve the ecosystem.
The company continues, “Although the bag is used for the last collection, we have already had extremely positive effect on our clients, who have immediately approved our change. Our final consumer is a cyclist like us and he/she appreciates that his/her own trust mark adopts sustainable solutions for the environment. Using compostable bags is just the first step: for next spring/summer season we are planning to launch a new line of items produced with recycled fabrics.“
“Developing every time new solutions according to the client requests and needs and following the client step by step in the packaging project is not only about satisfying client expectations, it’s also about a personal and mutual enrichment that encourage us to find always original solutions and new growth opportunities. And if the packaging contributes also to preserve and protect the world where we live, the satisfaction increases more”