{"id":228,"date":"2020-05-18T19:51:41","date_gmt":"2020-05-18T17:51:41","guid":{"rendered":"https:\/\/www.legoplast.com\/?p=228"},"modified":"2020-05-28T18:17:47","modified_gmt":"2020-05-28T16:17:47","slug":"le-packaging-et-son-importance","status":"publish","type":"post","link":"https:\/\/www.legoplast.com\/fr\/il-packaging-e-la-sua-importanza\/","title":{"rendered":"Le packaging et son importance strat\u00e9gique"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Aujourd\u2019hui, nous souhaitons citer un passage d\u2019une \u00e9tude marketing qui met en \u00e9vidence l\u2019importance du packaging :<br><br>\u00ab <em>\u2026 La derni\u00e8re \u00e9tape de la strat\u00e9gie de marque, dans un march\u00e9 o\u00f9 l\u2019image repose enti\u00e8rement sur le packaging, est la cr\u00e9ation de l\u2019identit\u00e9 de l\u2019entreprise \u00e0 travers la marque. Il est important de se rendre compte que les emballages ont toujours un effet n\u00e9gatif ou positif sur l\u2019acheteur. Une impression n\u00e9gative peut d\u00e9tourner un client potentiel, tout comme une r\u00e9action positive peut l\u2019inciter \u00e0 acheter.<br>\u2026 Le packaging est \u00e9valu\u00e9 et repr\u00e9sent\u00e9 par les cartes de visite et la papeterie, par le site web, par le syst\u00e8me de r\u00e9ponse et par la pr\u00e9sentation des produits finis<\/em> \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cit:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.ukessays.com\/dissertations\/marketing\/marketing-strategies-at-primark-plc.php#ixzz34R47IZGR\" target=\"_blank\">fonte<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/05\/marketing-research.jpg\" alt=\"Packaging e marketing, importanza\" class=\"wp-image-230\" srcset=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/05\/marketing-research.jpg 900w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/05\/marketing-research-300x169.jpg 300w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/05\/marketing-research-768x433.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Oggi vorremmo riportare un passaggio di una ricerca marketing che parla dell&#8217;importanza del packaging:&nbsp;&nbsp;&#8220;\u2026 L&#8217;ultimo passo nella strategia del marchio,&nbsp;in un mercato dove l&#8217;immagine \u00e8 tutta questione di confezionamento,&nbsp;\u00e8 la creazione dell&#8217;identit\u00e0 dell&#8217;azienda attraverso il brand.&nbsp;E &#8216;importante rendersi conto che gli imballaggi hanno sempre un effetto negativo o positivo sull\u2019acquirente.&nbsp;Un&#8217;impressione negativa pu\u00f2 deviare un potenziale [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[4,9],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-packaging","tag-strategie-marketing"],"_links":{"self":[{"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":3,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":280,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/posts\/228\/revisions\/280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legoplast.com\/fr\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}