{"id":678,"date":"2023-07-13T18:39:26","date_gmt":"2023-07-13T16:39:26","guid":{"rendered":"https:\/\/www.legoplast.com\/?p=678"},"modified":"2023-07-13T18:39:26","modified_gmt":"2023-07-13T16:39:26","slug":"case-study-the-evolution-of-maa-boos-packaging","status":"publish","type":"post","link":"https:\/\/www.legoplast.com\/en\/case-study-levoluzione-del-packaging-di-maa-boo\/","title":{"rendered":"Case study - The evolution of Maa Boo's packaging"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Brand growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2015 we have cooperated with Maa Boo, a Greek company born almost for fun thanks to the creative ability and initiative of two young women: Anna and Iloi.<br>They have got in touch with us for launching their new beachwear collection. They were looking for a packaging solution that could easily communicate their fresh inventiveness. The packaging should have also highlighted patterns\u2019 vivid colours and fabrics\u2019 softness, which have helped the company succeeded with the first two collections.<br>Their aim consisted in communicating freedom to energetic girls, who love sea, sun, and beaches without losing their company image: attention to details, flawless workmanship, resistant materials, and timeless elegance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2023\/07\/packaging-bags-maboo.jpg\" alt=\"\" class=\"wp-image-681\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2023\/07\/packaging-bags-maboo.jpg 1200w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2023\/07\/packaging-bags-maboo-980x515.jpg 980w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2023\/07\/packaging-bags-maboo-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Always by your side<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maa Boo has already seen our online solutions and the company has found the packaging type, which could reflect their needs. After having received some samples, the team has chosen a frosted slider bag for beachwear that would be printed in white.<br>After this first order, the company has become one of our established clients and every year it relies on our creativity to change its own packaging. The second year we have changed design by printing on two sides in white; the next year, the first logo has been reused with a brown-colour-printing. In 2018 the client changed packaging type by choosing a button bag and they continued to vary printing type and colour: from a gold to an iridescent silver and black printing. This year a white button bag has been chosen: it was printed in white colour and the material was brown PVC.<br>The quick continuous market growth and variability in fashion world are a constant challenge. Legoplast is a reliable cooperator that can keep pace with changes in the market by responding immediately to clients\u2019 needs.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#8217;evoluzione di un marchio Collaboriamo con Maa Boo dal 2015, quando l\u2019azienda greca nata quasi per gioco dall\u2019intraprendenza creativa di due giovani donne, Anna e Iloi, ci ha contattato per lanciare la nuova collezione di costumi.Cercavano una soluzione di packaging per la linea estate di beachwear che comunicasse nella semplicit\u00e0 la freschezza delle loro creazioni, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,7,1],"tags":[25,14],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-marketing","category-packaging","tag-fashion-packaging","tag-soluzioni-packaging"],"_links":{"self":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts\/678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":0,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}