{"id":423,"date":"2020-12-18T15:22:28","date_gmt":"2020-12-18T14:22:28","guid":{"rendered":"https:\/\/www.legoplast.com\/?p=423"},"modified":"2021-01-18T14:10:29","modified_gmt":"2021-01-18T13:10:29","slug":"case-study-finisseur-sportwear-eco-packaging","status":"publish","type":"post","link":"https:\/\/www.legoplast.com\/en\/case-study-finisseur-sportwear-eco-packaging\/","title":{"rendered":"Case Study &#8211; Finisseur sportswear eco-packaging"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Finisseur: the identity creates the brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Finisseur<\/strong> is a young Spanish brand which has spread on the European market in the sportwear sector with a line of jackets, undershirts, tights and tracksuits for cyclists. This line has been developed and studied to guarantee high levels of comfort and wearability using high-performance technical fabrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/1200_fb_link-FINISSEUR.jpg\" alt=\"\" class=\"wp-image-447\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/1200_fb_link-FINISSEUR.jpg 1200w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/1200_fb_link-FINISSEUR-300x158.jpg 300w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/1200_fb_link-FINISSEUR-1024x538.jpg 1024w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/1200_fb_link-FINISSEUR-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The company was searching for an <em>eco-friendly<\/em> packaging that could give value to its new products. The aim consisted in satisfying the requests of clients, who make outdoor activities for most of the year, with new technological solutions at the forefront in sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">We have joined the project also this time with great enthusiasm because we had the opportunity to use our creativity for developing a green packaging: for years we have dedicated ourselves to this fast developing field with high potential. Thanks to our experience in searching new technologies and materials, from 100% recyclable plastics to solutions with low environmental impact, we had already in mind many different solutions that could meet directly the client needs. We have designed and developed together a <strong>compostable bag with double-sided tape band<\/strong> and the result was immediately successful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/packaging-mais-cornstarch-packaging-1024x538.jpg\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/packaging-mais-cornstarch-packaging-1024x538.jpg 1024w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/packaging-mais-cornstarch-packaging-300x158.jpg 300w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/packaging-mais-cornstarch-packaging-768x403.jpg 768w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/packaging-mais-cornstarch-packaging.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are really satisfied with the final result of this packaging,\u201d the company declares. \u201cFrom the first step in designing the bag until today with our product placed on the market, our satisfaction never changed. Legoplast team has followed us step by step in this project from the beginning and after having listened our concerns to offer a sustainable packaging, they understood who we really are and suggested us a very interesting solution that could meet Finisseur personality and needs.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The market response<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In last years, the awareness to act in a responsible way for the environment has increased exponentially; Finisseur, whose brand was born and designed from athletes for other athletes, could not hesitate towards the common belief that everyone must contribute to preserve the ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company continues, \u201cAlthough the bag is used for the last collection, we have already had extremely positive effect on our clients, who have immediately approved our change. Our final consumer is a cyclist like us and he\/she appreciates that his\/her own trust mark adopts sustainable solutions for the environment. Using compostable bags is just the first step: for next spring\/summer season we are planning to launch a new line of items produced with recycled fabrics.\u201c<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">Our satisfaction<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/Mariangela-Spina-Legoplast-sales.jpg\" alt=\"\" class=\"wp-image-430\" width=\"143\" height=\"143\" srcset=\"https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/Mariangela-Spina-Legoplast-sales.jpg 200w, https:\/\/www.legoplast.com\/wp-content\/uploads\/2020\/12\/Mariangela-Spina-Legoplast-sales-150x150.jpg 150w\" sizes=\"(max-width: 143px) 100vw, 143px\" \/><figcaption>Mariangela Spina, Sales Manager in Legoplast<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cDeveloping every time new solutions according to the client requests\nand needs and following the client step by step in the packaging\nproject is not only about satisfying client expectations, it\u2019s also about a personal and mutual enrichment that encourage us to find always original solutions and new growth opportunities. And if the packaging contributes also to preserve\nand protect the world where we live, the satisfaction increases more\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Finisseur: l\u2019identit\u00e0 che crea il marchio Finisseur \u00e8 un giovane brand spagnolo che si sta imponendo a livello europeo sul mercato dell\u2019abbigliamento sportivo ciclistico con una linea di giacche, maglie intime, calzamaglie e tute studiata per garantire elevati standard di comfort e vestibilit\u00e0 con tessuti tecnici altamente performanti. Si \u00e8 rivolto a Legoplast perch\u00e9 intendeva [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,3,11,1],"tags":[31,30],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-gdo","category-news-materiali","category-packaging","tag-sportwear-eco-packaging","tag-sustainable-packaging"],"_links":{"self":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":3,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/posts\/423\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legoplast.com\/en\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}